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Google My Business is the fastest-growing reviews site and offers the added bonus of better local rankings for high scoring businesses. There are countless other channels you can use too, including Facebook, Feefo and Trustpilot to name but a few Cleared According to our own research, 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself and 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. Clearly, reviews are now a huge part of our decision-making processes